SEO Legal

Online marketing for attorneys isn't as simple as some SEO firms might make you think. They don't understand that every detail of your law firm's website is under scrutiny. Where most companies will see your website as little more than a tool for the search engines, online marketers experienced in law firm SEO know that your website also serves as evidence of your experience and professionalism.

Every day you file court papers and send letters on behalf of your firm, and each time you do that chances are someone on the receiving end of those actions will look you up online. They need to be able to find your website, and when they do, it needs to send the right message.

The pitfalls here are different, and in some cases far more problematic. If you sign on with the wrong advertising agency and get an embarrassing ad, the danger is that people might see it. If you sign on with the wrong SEO firm and get a poorly planned online marketing strategy, the danger is that no one will see your law firm's website at all.

You've seen your fellow attorneys make all of the marketing missteps over the years. Sometimes it's an ill-conceived print ad. Other times it's a television advertisement that makes you cringe with secondhand embarrassment. The legal field requires a certain level of discretion in marketing, and that's just as true on the internet.

We're Meticulous, Just Like You

As an attorney, there's an emphasis on attentiveness and accuracy in everything you do. That's something we have in common. The SEO industry is one where doing things by the book matters.

Search engines are complex systems. Dozens of factors, from the quality of the content on your website to the types of sites that link back to you, determine your search engine rankings and visibility. Our attorney internet marketing team has built successful online campaigns for law firms of multiple sizes in multiple specialties. That experience has given us the tools and knowledge we need to not only market for attorneys, but to create law firm SEO campaigns tailored to the size and scope of the firm.

We partner with law firms to learn their needs and culture, and use that to establish an online image that projects the distinctive qualities of your firm and speaks to the types of clients you want to attract.